When looking at a video, a producer may use several techniques to provide his or her idea. To produce their idea to an audience, they must create a way for the audience to become interested in their idea. In order to do this they need to first have an idea of who they want their audience to be. An audience can range from a small amount of people to a very large base of people. For the Watson Conference, the audience is anyone interested in digital scholarship and those who are working in the field. They will be much easier to gain towards your work than someone who is not in the field of digital scholarship. In order to gain interest of others outside of the field, a producer or director must gain their attention. And in the following video, the producer tries to attempt to gain the attention of those in the field of digital scholarship and those outside of the field.
This video is not of the highest quality and direction, however it does have its purpose. That is to give interest and information about digital scholarship and the conference. They give information about the conference and it is done quickly. They give information on how to obtain more information about the conference. And the video is completed in just 56 seconds. This allows someone outside of digital scholarship to watch the entire video without becoming bored, allowing them to possibly take interest in the subject by the end of the video.
The clip above from the video is to show that the direction of the video is simple. For most of the video it stays focused on just one person, while the other person is not found in the frame at all. I think this is done so that the viewer will stay focused on what is being said. So that the viewer will not lose focus of the information given since the information is given within a very short period of time. It is important that the viewer is to stay focused on the point of the video. This being to give information on obtaining more information about the upcoming conference. By keeping only one person in the frame at a time, the viewer is allowed to focus primarily on what is being stated in the video. 
In the image above from the call for papers video, we see the transition used by the cameraman. It is not a great transition, but it gets the job done. It is quickly done so that there is not a large pause in the information provided by the two men in the video. It could have been done smoother if they had edited the video at all, but they clearly did not. This is easy to see since both men stumble once or twice on words when they are displaying the information to the audience. However, I think that the trasitions from one man to another were good enough so that the viewer does not have a break in the information provided.
In the clip below from the video, we are given a joke by the two men. The joke appears to be spontainious and shocks the other man who the joke is on. I don’t think that the joke is exactly funny, but I like the concept. It would have been great to do the joke at the beginning of the video to gain the interest of the viewer from the very beginning. However, I understand why the publisher did not put it in the beginning. It was placed at the end of the video because it had nothing to do with the actual concept of the video. There was no information in the joke about the conference, and that is what was most important to display first. Therefore the joke or humor in the video was placed correctly so that the viewer would gain the information first and not just a joke.
Those are the ideas and concepts that I took from this “Call For Papers” video. I think that the producer of the video knew what they wanted to get across and that was to provide information to the viewer about the upcoming conference.
