When I am looking through text or any type of visual aid, the most important aspect is keeping my attention throughout. If this can be accomplished then I will be able to read or pay attention to that piece of literature easily and thoroughly. If not, more than likely I will lose focus and go on to another piece of text.
One way to gain my attention would simply be through humor. I think that humor is the greatest attention getter over any other way you can think of. Everyone likes a good laugh, so why not use humor to get someones attention. Here is a classic commercial that is simple and humorous from the beggining.
I also find that a good way to grab my attention is through creativity. If the creator shows that he or she is passionate about their personal work, then I will take more interest into it. I find the following video to be very creative and grabs my interest quickly especially into a subject I normally would not follow.
Lastly, I find that an interest in a particualr subject will pull me into a text, video, or audio. If I have an interest in a subject I will be more likely to take a more in depth look into the piece. The following video is a commercial from a Super Bowl for Reebok.
I need more. Specifically a closer examination… I think the “Make 7/ Up Yours” commercial is one of the funniest ones ever, but my mom thought it was inappropriate. So why is this funny to you/ me and not her? Obviously, if she thinks this isn’t a funny commercial than she must not agree on the “classic” status of it. What about the humo[u]r stands out here for you?
Do you think *all* passion projects are worth a second look? KISS released a concept album that (many people think) sucks, _Music from “The Elder”_. However, they busted themselves to make it and were very proud of their efforts (until they were crucified by the press, record label, and fans). Hemingway was ridiculously passionate about his writing, but many people find it boring. I have an active dislike of Faulkner, but the work that went into [i]The Sound and the Fury[/i] was ridiculously intense and reeked of passion project. _A.I._ and _Eyes Wide Shut_ are passion projects from two of the most hailed directors of the film age, yet many people consider these efforts to be masterpieces at best and unwatchable/ reviewable at the worst. I personally hate one and enjoy the other. However, your lens states that personal passion is a great reason to explore something further; do you think all of the texts above deserve a closer look? Keep that in mind while refining your lens.
And I think the 3rd lens is great: many people care exponentially more about a crappy text that falls inside their realm of interest than a fantastic one about a subject they could never care about and *cannot* be underestimated. A vast majority of Harry Potter fans are more likely to pick up some POS Harry Potter supplement than Joyce’s _Ulysses_ even if they acknowledge the second is a far superior piece of literature. Star Wars continues to sell movies/ toys/ Happy Meals based on this idea. But I’m confused about the link; are you implying that Terry Tate made you more likely to buy Reebok or that it made you more likely to spend time watching internet commercials about Terry Tate than you would normally spend watching stuff online?
I once spent hours on a couch in 2004 watching all of Tate’s videos on my laptop, repeatedly giggling the entire time.